.png)
As a Marketing Designer at Inked Gaming, I was responsible for developing and expanding the company's brand identity while creating a wide range of assets and content for the eCommerce platform.
My work included designing icons, optimizing site navigation and product layouts, creating sale call-to-action (CTA) assets, developing infographics, and designing decorative patterns and layouts.
When Inked Gaming launched its in-person trading card store, Kraken Cards, I contributed by integrating illustrations into the company branding. I played a key role in developing the brand's visual identity and creating design elements for physical deliverables, including signage and advertising materials.
Inked Gaming launched a subscription service offering a variety of mystery supplies tailored to tabletop gamers, based on their selected game of choice.
I was responsible for developing the brand system and website for the service, as well as designing a series of in-box deliverables, including inserts, packaging details, and stickers, to enhance the customer experience.
I created and developed a hypothetical rebrand for Printworks, focusing on highlighting the company’s environmentally sustainable practices alongside the high-quality output of its products. The rebrand incorporates the symbolism of the paper crane, representing reuse, growth, and sustainability, to reflect the company’s commitment to eco-friendly practices.
Delivered assets include a developed brand system, packaging for paper products, paper reams, a stationary system, and company merchandise.
I developed a fictional brand called Cozy Cow Veggie Burgers, designed to promote healthy and sustainable eating choices for children. The goal was to create engaging branding that not only appealed to younger audiences but also gamified healthy eating habits, making nutritious choices fun and exciting for all ages.
Delivered assets include a developed brand system, product and accessory packaging, and stickers.
